Medha Agarwal – Medium

Medha Agarwal

The Billion Dollar Question: Differentiating Good vs. Great in Vertical SaaS

Why purpose-built software will define the next wave of SaaS innovation (Part 2)

7 min readMay 17, 2023

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Medha Agarwal

It’s Go-Time for Treasury Management

Back in early January I shared some of my initial thinking around treasury management as one of a few key trends I was planning to dive…

4 min readMar 29, 2023

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It’s Go-Time for Treasury Management

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Medha Agarwal

The Defining Decade of Vertical SaaS

Why software purpose built for industry will define the next wave of SaaS innovation (Part I)

6 min readFeb 28, 2023

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The Defining Decade of Vertical SaaS

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Medha Agarwal

6 Themes I’m Excited About in 2023

I’m excited about 2023 and the innovation that will come from this moment in time. On the one hand, many companies unfortunately are coming…

5 min readJan 13, 2023

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Medha Agarwal

How lending products are bringing the fintech ecosystem 360

GE, Amazon, Shopify & Mindbody — highlighting early movers in fintech innovation by non-fintechs (Part III)

6 min readDec 12, 2022

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Medha Agarwal

Banking as a Strategy: How non-fintechs have approached the challenge

GE, Amazon & Shopify — highlighting early movers in fintech innovation by non-fintechs (Part II)

5 min readDec 5, 2022

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Medha Agarwal

How Payments Were Won: An Inside Look At Fintech’s Original Embedded Service

Starbucks, ServiceTitan, Etsy, and Uber — highlighting early movers in fintech innovation by non-fintechs (Part I)

6 min readOct 31, 2022

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Medha Agarwal

The Super App: Myth, Reality or Something in Between

In my last post I dove into the rebundling movement and fintech companies’ focus on being the primary account as the holy grail to enable…

4 min readOct 14, 2022

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The Super App: Myth, Reality or Something in Between

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Medha Agarwal

What’s Old is New: The Great Rebundling

The old adage that everything old is new again has consistently held true in consumer fintech. In part, that’s because the early stages of…

8 min readSep 6, 2022

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What’s Old is New: The Great Rebundling

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Medha Agarwal

A Fintech Market Map

An Overview of the Sector by Use Case

6 min readAug 16, 2022

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A Fintech Market Map

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Medha Agarwal

Medha Agarwal

General Partner @Defyvc. inception, seed + Series A. Proud @HarvardHBS @Harvard @Redpoint @Radlwtcrew @Bainalerts alumna. Recovering New Yorker, loving SF

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